When a baby is born, their skin is at its most delicate. Thats why we perfected our formulas over 125 years so theyre now even more gentle for all. JOHNSONS Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your babys skin feeling soft and smooth after just 1 use. Infused with the classic baby fresh scent and hypoallergenic in nature, JOHNSONS Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too. JOHNSONS baby care products. Trusted by moms for over 125 years!